1. Contingency Advertising
Advertising is risky and expensive, and as competition increases and process go up, your...
2. Re-purposing Products – Private Labeling, Niche Marketing & Industry Specific Products
Anything that is customized or personalized suddenly becomes very much more valuable. We like our own names and our company names and our sports team names, don’t we?
So when we customize a product or...
3. Piggy Back Advertising
Piggy Back advertising is when you piggy back your advertising effort on the back of an existing advertisement or communication outlet – and therefore, someone else’s time and expense.
This does...
4. Restaurant Ideas
There are an amazing number of advertising and media opportunities within every business and industry. To illustrate this we’ll take just one business and see how it can be leveraged to this...
5. Make a Directory
When we first arrived in Canada we didn’t know anybody but we were given a South African Business Directory. We bought our car, computer services and banking services through that directory. Where else?...
6. Perishable Resources as Incentives
Use PERISHABLE RESOURCES. Hotel rooms, if not used, are lost income, as are seminar seats, aircraft seats, and show seats.
I recently popped in to book tickets for the Sound of Music at the London Palladium,...
7. Affiliate Programs
These days, the Internet allows us to use very sophisticated, yet easy to understand and simple, affordable affiliate programs to make money.
Affiliate programs allow you to radically increase your exposure...
8. Trade Show Booths
“But Trade Show Booths costs thousands!” So what? We don’t have money problems – just thinking problems, remember? Every “problem” has a solution. Give others what they want and...
9. Transcripts and Recordings of Talks and Seminars
Speakers are very busy people, who want to make lots of money doing what they love, and work hard to become well known. They know that they need products to sell for income and self-promotion at events or...
10. Sell Other People’s products via an E-Commerce Website
Because many businesses don’t have a professional, self-managed, e-commerce website with the appropriate information, buying options, links to JV partners (back-end options) and accompanying e-zine...
