1. Triangulation
Triangulating a Deal simply means “linking” two businesses together and taking a piece of the action. Every deal that you set up between two other parties is “Triangulated Deal”.
For...
2. Bundling
When I go to buy a suit, the salesman adds pants, shirts, socks, shoes, ties, cufflinks… It’s natural that he should offer the entire range. He simplifies my life, provides a nice discount for the...
3. Increasing Closing Ratios
A Closing Ratio is the percentage of people who buy your product to the percentage who don’t. It is the amount of potential customers who convert into actual paying customers.
A shop owner may have...
4. Host Beneficiary Relationship
With the Host Beneficiary Relationship, customers of one business are referred to the products or services of another through an endorsement. The source business, or host, confers trust and respect to the...
5. Start an Agency or Speakers Bureau
Start a Musicians Agency
My friend is a pianist. He enjoys playing the piano at events, restaurants, weddings, etc., and he likes getting paid for it, too.
At one time he was ill, and a restaurant asked him...
6. Referral Systems: “I’ll buy you a car!”
The best source of new business is referrals. If you’re in sales and you want an unlimited amount of quality leads/referrals, or if you would like to create referrals for salespeople and get paid a...
7. Referral and Triangulation Answers
Robin J. Elliott answers your questions regarding the Referrals and Triangulation strategies. Listen below or download the MP3.
Download the MP3...
